Do it During Team building when you want your team members to think thoroughly about your company mission or when you want to send a subliminal message with your logo.
Companies have had logos for decades. Logo represents more than just a company`s name in some nice letters. It represents values, and how a company wants to be seen in the eyes of customers. It is image. Amazon obviously wants to be seen as someone offering from A to Z. Right? So just look at their logo. An arrow is starting from the letter A and ends at Z. On the top of that the arrow makes a smile. Great, because it is not obviously.
Let`s see Federal Express logo. It also has an arrow that you can see between the E and the X. What values does an arrow represent? Obviously it is speed and precision, which is excellent for a shipping company.
Now it is your turn. Take a logo of your company and put a hidden symbol in it.
It has to represent some of your values.
1. What are your most important values?
2. Where are they already hidden?
3. What is the real mission of your company?