Idea #77 Make a creative story for your brand

Do it When you want to develop creativity
Divide participants in the group of three. Give 3 cards with famous or less famous brands to each group. It doesn’t matter what the industry is. The most important part is that they have the picture of that brand in front of them. Each group will choose just one card (one brand). Then they will have to make a story connected to that brand. Dedicated time work is 5 minutes. After that they will forward their 3 brands to the next group and receive 3 new brands from the previous group. You can stop this circling (or implementation of World Café methodology) depending on the dedicated time. Leave at least two minutes for each presentation of the created stories. Most probably the stories will be fictitious. However, I have one true story for you. It is about the beer company and its famous label. The person in the picture is famous Milosav Mitrović Losa. He was a soldier in the WWI from 1914-1918. During that war he was badly wounded and the both legs were amputated. He had a coach with two horses and whenever he wanted the beer he used that coach and went to the bar in the town of Jagodina. Some marketing people from the Jagodina brewery noticed him and took a photo of him for the beer label. Mr Losa was wery happy when he noticed his face on the beer label. On the top of that he received free beer in every bar in Jagodina. Now, what do you say about this story?
#77 jagodinski čiča

There are some coaching questions for you:
1. Just imagine that you are a famous brand. Which one will you choose?
2. Why did you choose that brand?
3. Which emotion do you want your customers to associate with the brand?
4. How can you benefit from this little session?
Thank you for sharing your ideas!
If you are willing to try a coaching session with me, Call me at Skype vlada.srma

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