Do it During Team building when you want your team members to think thoroughly about your company mission or when you want to send a subliminal message with your logo.
Companies have had logos for decades. Logo represents more than just a company`s name in some nice letters. It represents values, and how a company wants to be seen in the eyes of customers. It is image. Amazon obviously wants to be seen as someone offering from A to Z. Right? So just look at their logo. An arrow is starting from the letter A and ends at Z. On the top of that the arrow makes a smile. Great, because it is not obviously.
Let`s see Federal Express logo. It also has an arrow that you can see between the E and the X. What values does an arrow represent? Obviously it is speed and precision, which is excellent for a shipping company.
Now it is your turn. Take a logo of your company and put a hidden symbol in it.
It has to represent some of your values.
1. What are your most important values?
2. Where are they already hidden?
3. What is the real mission of your company?
This smile is really hidden or should I say subliminal
Designer – Mike Erickson
Zip – The “I” has been replaced with a zipper to connect the Z & P
At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.
The logo shows 3 concepts at the same time. A whale’s tail, letter “W” in green and the white space forming an “H” for Hartford.
Designer: Jason Cho
The designer gives the message in a subtle but evident manner by shaping piano keys like trees to resemble a keyboard/piano.
Designer – Sean Farrell Logo Design:
When you take off a piece of the “v” in the word “review” it forms a check mark (for review). Simply amazing!!
If you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. C’est magnificique!
Eight Logo
This logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8. Nothing better have been thought.
City Direct
“Notice how the space around the plane forms the letters C and D.” (Tobias) (Designer:Logomotive)
Elefont
There’s an elephant trunk inside the letter “e”. (Designer:m1sternoname)
Wine Searcher
It looks like eyeglasses binoculars and bottles of wine at the same time. (Designer:Itsgareth)
Freedom
A part of letter “m” flies away like a free bird symbolizing freedom. (Designed by Jens Wickelgren)
Infinite Love (Designed by KonradK)
Hope for African Children Initiative
At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other.