Lets hear another story for sales force. The kids filed back into class Monday morning. They were very excited. Their weekend assignment was to sell something, then give a talk on productive salesmanship.
Little Mary led off: “I sold girl scout cookies and I made $30,” she said proudly, “my sales approach was to appeal to the customer’s civil spirit and I credit that approach for my obvious success.”
“Very good,” said the teacher.
Little Sally was next: “I sold magazines,” she said, “I made $45 and I explained to everyone that magazines would keep them abreast of current events.”
“Very good, Sally,” said the teacher.
Eventually, it was Little Johnny’s turn. The teacher held her breath. Little Johnny walked to the front of the classroom and dumped a box full of cash on the teacher’s desk “$2,467,” he said.
“$2,467,” cried the teacher, “what in the world were you selling?”
“Tooth brushes,” said Little Johnny. “Tooth brushes,” echoed the teacher, “how could you possibly sell enough tooth brushes to make that much money?”
“I found the busiest corner in town,” said Little Johnny. “I set up a Chip and Dip stand. I gave everybody who walked by a sample. They all said the same thing… ‘Hey, this tastes like s**t!’
Then I would say, “It is s**t. Wanna buy a toothbrush?”
Now coaching questions for you:
1. What makes you think that sales people are born?
2. What sales skills that could be learned?
3. Write down your personal improvement in last year in each skill!
4. In which skill you made the biggest improvement?
5. How do you explain that improvement?
6. Knowing that answer, how could you make such improvement in other skills?
7. What will motivate you to succeed in that effort?
Thank you for sharing your ideas!